Amazon and pastoral care...
There are two views of the pastoral ministry that are diametrically opposed to each other and locked in conflict. The competing views, though, aren't spoken of or written about, and the conflict passes without public notice. Jeff Bezos highlights the conflict in this explanation he gave of Amazon's view of customer relations:
Interviewer: Two years ago, you bought Zappos. Was that an attempt to absorb their so-called culture of happiness and customer service?
Bezos: No, no, no. We like their unique culture, but we don't want that culture at Amazon. We like our culture, too. Our version of a perfect customer experience is one in which our customer doesn't want to talk to us. Every time a customer contacts us, we see it as a defect. I've been saying for many, many years, people should talk to their friends, not their merchants. And so we use all of our customer service information to find the root cause of any customer contact. What went wrong? Why did that person have to call? ...How can we fix it?
That, good reader, is the view of pastoral ministry prevailing in our Reformed churches today. I say this from long and close observation. Most Reformed men run from intimacy...

