Here's the reason Zondervan's Rupert Murdock isn't interested in spending NewsCorp money to add Turkey Bible publishers to his holdings. By the way, isn't it reassuring to read this...
by the evangelical scholar, Bill Mounce. Gotta love that word 'much.'
From: Bill Mounce…
Date: Sat, 14 Oct 1995 22:42:38 -0700
Subject: Re: Lexicons
>The problem with Zondervan is that it is no longer owned by Christians. It is now motivated >by the bottom line rather than by the need to provide Christians with the tools for effective >exegesis. Better get some of this stuff up on the net or it is going to be lost
I have to disagree with this. Zondervan has a strong interest in doing good books. Yes, they have a bottom line, and it is a bit unrealistic to ask a company to ignore the bottom line. Yes they are owned by Rupert Murdock, but neither he nor HarperCollins interfere much with Zondervan. Take my morphology for an example. They knew they would never make a profit out of it, but they did it anyway because they recognized the need for such a book. That's pretty good.
